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Marketing Guides for small business

Power Hour 14 | How to Drive Customers to Your Website

POWER HOUR 14 | HOW TO DRIVE CUSTOMERS TO YOUR WEBSITE “How do I get customers to visit my website?” is the most common question we are asked by SMEs, so each action below is designed take you through the entire process from start to finish: Setup | Learn how to set up intelligent tracking tools (Google Analytics, Console & CRMs) Understand | Discover customer touchpoints and how to stand out from the crowd Prepare | Ensure all marketing channels/lead magnets are consistent and in-line with core values Attract | Create a compelling story that offers real value to the

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Power Hour 13 | 7 Steps to Supercharge Your WordPress Website

POWER HOUR 13 | 7 STEPS TO SUPERCHARGE YOUR WORDPRESS WEBSITE In this session we will learn how to safely navigate the WordPress dashboard while making the important first steps to build your next website.  Simply edit Pages, Media and Blog Content Update plugins and extra functions Add logo’s & straplines in line with your brand guidelines Select a theme to give your website the desired look and feel of your business Set “Global” font styling so you never have to worry about formatting again! Easily create a full backup of your website for disaster recovery Understand the basic principles

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Power Hour 12 | Design your website on a budget – WordPress 101

Power Hour 12 | Design your website on a budget – WordPress 101 Improve your digital marketing skills in 3 easy ways including the new Quick-Start Guide! VIDEO AUDIO GUIDE WordPress is the most popular Content Management System (CMS) in the world with over 450 million active websites and over 35% of the market share.  It has been crowned as the most versatile and scalable website builder and is perfect for businesses of all sizes from start-up to market leaders across the globe.   This WordPress 101 session will explain the basics of setting up and building a website for

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WordPress VS Wix
Expert Content

How to create a brilliant website for your small business – WordPress vs. all in one build tools.

Why is it so important to have a website for your business? Your website is your online storefront. Whatever it is you’re selling, it’s the first place your customers will go to check you out, so it’s essential to give your customers a great experience that draws them in and makes them want to buy.  We’ve all been turned off by cluttered and confusing websites – which can do serious damage to any business and end up costing them money. That’s why it’s absolutely critical for any business to invest in creating a well planned and engaging website.  An impactful

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keywords
Bitesize Marketing Guides

Power Hour 11 | Easy SEO: How to rank higher on Google – Part II Keywords

Easy SEO: How to rank higher on Google | Part II Keywords Improve your digital marketing skills in 3 easy ways including the new Quick-Start Guide! VIDEO AUDIO GUIDE It may seem like a minefield and “experts” can ask for thousands of pounds a month just to keep you visible on Google. We will teach you the basics of keyword research and planning so that you can manage your own SEO at a fraction of the cost from an agency. In this session we will cover: • Understanding what keywords are and how they help SEO • How to perform

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Strategies to overcome lockdown
Bitesize Marketing Guides

Power Hour 10 | Special Panel Discussion: Lockdown: How 3 small businesses coped with the crisis

Special Panel Discussion Lockdown: How 3 small businesses coped with the crisis Improve your digital marketing skills in 3 easy ways including the new Quick-Start Guide! VIDEO AUDIO GUIDE Lockdown has caused months of uncertainty and anxiety for small business owners in London. Most don’t know how/if there business will recover, whilst others have been unaffected or even grown during the pandemic. Confirmed speakers to discuss strategies to overcome Lockdown for SME’sZoe Angle www.angleglass.co.uk Denise Quinlan https://insightfulimages.co/ Pauline Perves www.pleasanthomes.co.uk Theo Ruby, www.theoruby.com  Power Hour 10 will be a panel discussion with 3 West London Based business owners, to share

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Trello - productivity tool
Bitesize Marketing Guides

Power Hour 9 | Trello: Stay focused and organise your day

Power Hour 9 | Trello: Stay focused and organise your day in minutes Improve your digital marketing skills in 3 easy ways including the new Quick-Start Guide! VIDEO AUDIO GUIDE Trello is a post-it note style organisation board that syncs across all of your devices and includes countless features to help you throughout your daily life. What can Trello do for your business? Task management – Easily track and prioritise every task that comes your way Capture – Store important information and find it easily when you need it. Collaborate – Share tasks and to-do lists with clients, co-worker’s and

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Digital Marketing for Therapists
Bitesize Marketing Guides

Power Hour 8 | Helping Therapists find new clients online in 2020

Power Hour 8 | Helping Therapists find new clients online in 2020. Improve your digital marketing skills in 3 easy ways including the new Quick-Start Guide! VIDEO AUDIO GUIDE Generating new business is more challenging than ever and your marketing efforts may need adjusting to match the new restrictions in place. In this focused session we will discuss the key steps that therapists and healthcare professionals can take to future-proof their business.  Workshop Focus Question: How can I find clients online? • Website Content– Writing copy for your website that resonates with your audience • SEO & Directories – Optimise

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SEO to rank higher on Google
Bitesize Marketing Guides

Power Hour 7 | Easy SEO to rank higher on Google

POWER HOUR 7 | EASY SEO TO RANK HIGHER ON GOOGLE Improve your digital marketing skills in 3 easy ways including the new Quick-Start Guide! VIDEO AUDIO GUIDE SEO (Search Engine Optimisation) is a cornerstone of digital marketing allowing you to be found organically on Google and other search engines. In Power Hour 7 we will cover: 1) Basic On-page SEO – Title, Meta, Alt & Social Sharing links 2) Image Optimisation – Let google “see” your images and increase load time.  3) Page Speed – Optimise your load times for google. 4) Links – Internal / External and Backlinks. 

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Social Media Scheduling with Hootsuite
Bitesize Marketing Guides

Power Hour 6 | Free Social Media Management with Hootsuite

POWER HOUR 6 | Free Social Media Scheduling with Hootsuite Improve your digital marketing skills in 3 easy ways VIDEO AUDIO GUIDE Social Media can be a minefield and even the most engaged social media users. Hootsuite is a powerful free tool to help you to promote your business and engage with customers online for free. In this session we will discuss why you would want to use a tool like Hootsuite and walk you through the process of setting up an account, linking your channels and creating your first wave of posts.  Setup Scheduling Optimising Q&A TIP: Always try

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Canva training
Bitesize Marketing Guides

Power Hour 5 | Canva: A Non-Designers Dream

POWER HOUR 5 | CANVA: A NON DESIGNERS DREAM Improve your digital marketing skills in 3 easy ways VIDEO AUDIO GUIDE Power Hour 5 – Canva: A Non-Designers Dream. Learn how to design engaging social media and website images for your business for free. With Theo Ruby Marketing special Co-Host Sarah Dosanjh (Aka The Binge Eating Therapist) 1) Why use Canva for Business? 2) Setup & Basics 3) Design Tips & Tricks 4) How to share and re-purpose 5) Q&A Power Hour 6  will be on Hootsuite for Social Media Scheduling,  Register Below to receive updates when the next one is released. 

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Google Business Training
Bitesize Marketing Guides

Power Hour 4 | Driving customer engagement with Google Business

Power Hour 4 | Google Business – Driving Customer Engagement Online Improve your digital marketing skills in 3 easy ways VIDEO AUDIO GUIDE If you offer a product or service that is location focused, then Google Business is essential. Even if you do not focus on local business it can help your rankings, profile, and SEO.  In this training session we will discover what Google Business can do for your busiens and the steps to optimise your listing to strengthen your online presence and benefit from features like reviews, messaging, products and posts.  Stage 1 – Create  Stage 2 – Optimise  Stage

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Video Conferencing (Zoom Training)
Bitesize Marketing Guides

Power Hour 3 | Video Conferencing for Business (Zoom Training)

POWER HOUR 3 | VIDEO CONFERECING FOR BUSINESS (ZOOM TRAINING) Improve your digital marketing skills in 3 easy ways VIDEO AUDIO GUIDE The weekly Small Business Power Hour has been created to support entrepreneurs, startups and home-workers to overcome the challenges of running a successful business remotely.  Our third session focuses on video conferencing and looks at: Why would you like to start video conferencing? Which type of online meetings would you like to hold? How to Join a meeting Pre Meeting Settings Productivity Security Power Hour 4  will be on Google My Business,  Register Below to receive updates when the

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Digital marketing clinic to help you succeed
Bitesize Marketing Guides

Power Hour 2 | Digital Marketing Clinic to help you succeed

POWER HOUR 2 – DIGITAL MARKETING CLINIC Improve your digital marketing skills in 3 easy ways VIDEO AUDIO GUIDE The weekly Small Business Power Hour has been created to support entrepreneurs, startups and home-workers to overcome the challenges of running a successful business remotely.  Our 2nd session is a Digital Marketing Clinic focusing on: Which video conferencing tools suit small business owners? Is email marketing still a must to reach customers? How do I create a professional email account? How can I make my blogs and articles work harder for me What can I do from home to improve my SEO

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How to stay productive at home
Bitesize Marketing Guides

Power Hour 1 – How to Stay Productive at Home

POWER HOUR 1 | HOW TO STAY PRODUCTIVE AT HOME Improve your digital marketing skills in 3 easy ways VIDEO AUDIO GUIDE POWER HOUR 1 – HOW TO STAY PRODUCTIVE AT HOME The weekly Small Business Power Hour has been created to support entrepreneurs, startups and home-workers to overcome the challenges of running a successful business remotely.  Our first session focuses on how to stay productive and looks at: Social Media Productivity Tools Zoom / Video Conferencing Routines Healthy posture & eye health Smart assistants & More.  Power Hour 2 will be a Digital Marketing Clinic, Register Below to receive

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Marketing Guides for small business
Bitesize Marketing Guides

LinkedIn 101: How To Grow Your Network

LinkedIn 101: How To Grow Your Network The first edition of our Bitesize Marketing Guide series will guide you through establishing yourself on LinkedIn,  growing your network and how to maximise your visibility at networking events. If you have any questions or would like specific advice relating to your profile then please book a free LinkedIn Audit. Share this guide with your network Share on facebook Facebook Share on twitter Twitter Share on linkedin LinkedIn Share on whatsapp WhatsApp Free Linkedin AuDIT Contents *Click any title below to skip to the relevant section* 1. Start by making sure that your

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Bitesize Marketing Guides

Hand-picked training & resources to cover all areas of business including, digital marketing, SEO, website design, social media, networking & lead generation. Members can also get a free consultation and online marketing action plan.