Marketing Guides for small business
content for small business

Power Hour 20 | Understanding the Power of Content

Power Hour 20 | Understanding the Power of Content “Content is King” is a term that is thrown around a lot and I’m sure you all know the importance of having regular, impactful content as part of your marketing strategy. However, most businesses create the occasional blog and schedule a few Facebook posts and hope for the best. After going through the steps required to create a long-lasting content strategy, we will look at some real life examples and discuss best practice approaches that convert leads into customers. In this session we will discuss: The types of content available and

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Marketing Guides 14

Power Hour 19 | Top 5 Tips to Power-Up Your WordPress Website

Power Hour 19 | Top 5 Tips to Power-Up Your WordPress Website Top 5 Tips Learn how to get the most from your WordPress website with our Top 5 Tips to improve the key elements of your website. Each Tip will include a practical example and resources you can takeaway to improve your own site instantly! Speed up your site to load fast from any device Drive organic traffic from Google Know where your traffic is coming from and why Turn leads into customers with a simple marketing funnel Stay on top of updates /security and backups so your never

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automation

Power Hour 18 | Simple Automation for Small Business Owners

Power Hour 18 | Simple Automation for Small Business Owners We all recognise that ‘time is money’ but when you’re under pressure to deliver and you have to do it all. These simple automation tactics will help you to save valuable time every day and focus on other areas of your business. What is automation? How can automation benefit my business? The best free automation tools to supercharge your business Practical use – get a demo of the best automation flows Q&A Make your productivity apps work harder for you by integrating them and letting them do the boring admin

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finance

Power Hour 17 | Demystifying Finance for Freelancers and Sole Traders

Power Hour 17 | Demystifying Finance for Freelancers and Sole Traders Power Hour 17 | Demystifying Finance for Freelancers and Sole Traders   Special Co-Host: Azim, Karimjee, The EPS Partnership  Understand your financial performance and manage your time efficiently to achieve your financial goals. We all recognise that ‘time is money’ but when you’re under pressure to deliver and you have to do it all, it’s easy to lose focus.  You can’t see the wood for the trees!  Sound familiar – this session will provide you with some insights and some tips to stay in control of your finances, know

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associate for your business

Power Hour 16 | How to hire an Associate in these challenging times

Power Hour 16 | How to Hire an Associate in These Challenging Times Learn How to Hire an Associate with Special Co-Host: Nipa Patel, NP Employment Solutions  In this session we will discuss how and why to hire your first Associate by understanding the difference between a freelancer and Associate and the best place to find them for future business success. As your business grows you will be faced with making a decision to hire an Associate. Many business owners opt for hiring Associates as a cost-effective solution to fit their need, but often struggle with the process and where

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Marketing Guides 15

Power Hour 15 | 7 Steps to Grow your Network on Linkedin

POWER HOUR 15 | 7 Steps to Grow your Network on Linkedin 7 Steps to Grow your Network on LinkedIn First things first – make sure that you’ve got all your basic info covered Create a professional introduction to attract your ideal audience Include keywords throughout your profile to improve your visibility Grow your network by adding existing contacts Reach outside your network with Advanced Search Creating posts and articles to grow your organic reach Switch on Linkedin Nearby during all networking events   Celia the “Queen Bee of LinkedIn“. Hear from a true LinkedIn Guru who has spent years utilizing

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Marketing Guides 16

Power Hour 14 | How to Drive Customers to Your Website

POWER HOUR 14 | HOW TO DRIVE CUSTOMERS TO YOUR WEBSITE “How do I get customers to visit my website?” is the most common question we are asked by SMEs, so each action below is designed take you through the entire process from start to finish: Setup | Learn how to set up intelligent tracking tools (Google Analytics, Console & CRMs) Understand | Discover customer touchpoints and how to stand out from the crowd Prepare | Ensure all marketing channels/lead magnets are consistent and in-line with core values Attract | Create a compelling story that offers real value to the

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Marketing Guides 17

Power Hour 13 | 7 Steps to Supercharge Your WordPress Website

POWER HOUR 13 | 7 STEPS TO SUPERCHARGE YOUR WORDPRESS WEBSITE In this session we will learn how to safely navigate the WordPress dashboard while making the important first steps to build your next website.  Simply edit Pages, Media and Blog Content Update plugins and extra functions Add logo’s & straplines in line with your brand guidelines Select a theme to give your website the desired look and feel of your business Set “Global” font styling so you never have to worry about formatting again! Easily create a full backup of your website for disaster recovery Understand the basic principles

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Marketing Guides 18

Power Hour 12 | Design your website on a budget – WordPress 101

Power Hour 12 | Design your website on a budget – WordPress 101 Improve your digital marketing skills in 3 easy ways including the new Quick-Start Guide! VIDEO AUDIO GUIDE WordPress is the most popular Content Management System (CMS) in the world with over 450 million active websites and over 35% of the market share.  It has been crowned as the most versatile and scalable website builder and is perfect for businesses of all sizes from start-up to market leaders across the globe. This WordPress 101 session will explain the basics of setting up and building a website for your

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Marketing Guides 19

How to create a brilliant website for your small business – WordPress vs. all in one build tools.

Why is it so important to have a website for your business? Your website is your online storefront. Whatever it is you’re selling, it’s the first place your customers will go to check you out, so it’s essential to give your customers a great experience that draws them in and makes them want to buy.  We’ve all been turned off by cluttered and confusing websites – which can do serious damage to any business and end up costing them money. That’s why it’s absolutely critical for any business to invest in creating a well planned and engaging website.  An impactful

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Marketing Guides 20

Power Hour 11 | Easy SEO: How to rank higher on Google – Part II Keywords

Easy SEO: How to rank higher on Google | Part II Keywords Improve your digital marketing skills in 3 easy ways including the new Quick-Start Guide! VIDEO AUDIO GUIDE It may seem like a minefield and “experts” can ask for thousands of pounds a month just to keep you visible on Google. We will teach you the basics of keyword research and planning so that you can manage your own SEO at a fraction of the cost from an agency. In this session we will cover: • Understanding what keywords are and how they help SEO • How to perform

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Marketing Guides 21

Power Hour 10 | Special Panel Discussion: Lockdown: How 3 small businesses coped with the crisis

Special Panel Discussion Lockdown: How 3 small businesses coped with the crisis Lockdown has caused months of uncertainty and anxiety for small business owners in London. Most don’t know how/if there business will recover, whilst others have been unaffected or even grown during the pandemic. Confirmed speakers to discuss strategies to overcome Lockdown for SME’s Zoe Angle www.angleglass.co.uk Denise Quinlan https://insightfulimages.co/ Pauline Perves www.pleasanthomes.co.uk Theo Ruby, www.theoruby.com  Power Hour 10 will be a panel discussion with 3 West London Based business owners, to share their success and failure with you. We will dive into the steps they took to maintain

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Marketing Guides 22

Power Hour 9 | Trello: Stay focused and organise your day

Power Hour 9 | Trello: Stay focused and organise your day in minutes Improve your digital marketing skills in 3 easy ways including the new Quick-Start Guide! VIDEO AUDIO GUIDE Trello is a post-it note style organisation board that syncs across all of your devices and includes countless features to help you throughout your daily life. What can Trello do for your business? Task management – Easily track and prioritise every task that comes your way Capture – Store important information and find it easily when you need it. Collaborate – Share tasks and to-do lists with clients, co-worker’s and

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Marketing Guides 23

Power Hour 8 | Helping Therapists find new clients online in 2020

Power Hour 8 | Helping Therapists find new clients online in 2020. Improve your digital marketing skills in 3 easy ways including the new Quick-Start Guide! VIDEO AUDIO GUIDE Generating new business is more challenging than ever and your marketing efforts may need adjusting to match the new restrictions in place. In this focused session we will discuss the key steps that therapists and healthcare professionals can take to future-proof their business.  Workshop Focus Question: How can I find clients online? • Website Content– Writing copy for your website that resonates with your audience • SEO & Directories – Optimise

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SEO for therapists

Power Hour 7 | Easy SEO to rank higher on Google

POWER HOUR 7 | EASY SEO TO RANK HIGHER ON GOOGLE Improve your digital marketing skills in 3 easy ways including the new Quick-Start Guide! VIDEO AUDIO GUIDE SEO (Search Engine Optimisation) is a cornerstone of digital marketing allowing you to be found organically on Google and other search engines. In Power Hour 7 we will cover: 1) Basic On-page SEO – Title, Meta, Alt & Social Sharing links 2) Image Optimisation – Let google “see” your images and increase load time.  3) Page Speed – Optimise your load times for google. 4) Links – Internal / External and Backlinks. 

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hootsuite

Power Hour 6 | Free Social Media Management with Hootsuite

POWER HOUR 6 | Free Social Media Scheduling with Hootsuite Improve your digital marketing skills in 3 easy ways VIDEO AUDIO GUIDE Social Media can be a minefield and even the most engaged social media users. Hootsuite is a powerful free tool to help you to promote your business and engage with customers online for free. In this session we will discuss why you would want to use a tool like Hootsuite and walk you through the process of setting up an account, linking your channels and creating your first wave of posts.  Setup Scheduling Optimising Q&A TIP: Always try

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Marketing Guides 24

Power Hour 5 | Canva: A Non-Designers Dream

POWER HOUR 5 | CANVA: A NON DESIGNERS DREAM Improve your digital marketing skills in 3 easy ways VIDEO AUDIO GUIDE Power Hour 5 – Canva: A Non-Designers Dream. Learn how to design engaging social media and website images for your business for free. With Theo Ruby Marketing special Co-Host Sarah Dosanjh (Aka The Binge Eating Therapist) 1) Why use Canva for Business? 2) Setup & Basics 3) Design Tips & Tricks 4) How to share and re-purpose 5) Q&A Power Hour 6  will be on Hootsuite for Social Media Scheduling,  Register Below to receive updates when the next one is released. 

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Theo Ruby Events Map

Power Hour 4 | Driving customer engagement with Google Business

Power Hour 4 | Google Business – Driving Customer Engagement Online Improve your digital marketing skills in 3 easy ways VIDEO AUDIO GUIDE If you offer a product or service that is location focused, then Google Business is essential. Even if you do not focus on local business it can help your rankings, profile, and SEO.  In this training session we will discover what Google Business can do for your busiens and the steps to optimise your listing to strengthen your online presence and benefit from features like reviews, messaging, products and posts.  Stage 1 – Create  Stage 2 – Optimise  Stage

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Video Conferencing (Zoom Training)

Power Hour 3 | Video Conferencing for Business (Zoom Training)

POWER HOUR 3 | VIDEO CONFERECING FOR BUSINESS (ZOOM TRAINING) Improve your digital marketing skills in 3 easy ways VIDEO AUDIO GUIDE The weekly Small Business Power Hour has been created to support entrepreneurs, startups and home-workers to overcome the challenges of running a successful business remotely.  Our third session focuses on video conferencing and looks at: Why would you like to start video conferencing? Which type of online meetings would you like to hold? How to Join a meeting Pre Meeting Settings Productivity Security Power Hour 4  will be on Google My Business,  Register Below to receive updates when the

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digital marketing

Power Hour 2 | Digital Marketing Clinic to help you succeed

POWER HOUR 2 – DIGITAL MARKETING CLINIC Improve your digital marketing skills in 3 easy ways VIDEO AUDIO GUIDE The weekly Small Business Power Hour has been created to support entrepreneurs, startups and home-workers to overcome the challenges of running a successful business remotely.  Our 2nd session is a Digital Marketing Clinic focusing on: Which video conferencing tools suit small business owners? Is email marketing still a must to reach customers? How do I create a professional email account? How can I make my blogs and articles work harder for me What can I do from home to improve my SEO

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Marketing Guides 25

Power Hour 1 – How to Stay Productive at Home

POWER HOUR 1 | HOW TO STAY PRODUCTIVE AT HOME Improve your digital marketing skills in 3 easy ways VIDEO AUDIO GUIDE POWER HOUR 1 – HOW TO STAY PRODUCTIVE AT HOME The weekly Small Business Power Hour has been created to support entrepreneurs, startups and home-workers to overcome the challenges of running a successful business remotely.  Our first session focuses on how to stay productive and looks at: Social Media Productivity Tools Zoom / Video Conferencing Routines Healthy posture & eye health Smart assistants & More.  Power Hour 2 will be a Digital Marketing Clinic, Register Below to receive

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Marketing Guides for small business

LinkedIn 101: How To Grow Your Network

LinkedIn 101: How To Grow Your Network The first edition of our Bitesize Marketing Guide series will guide you through establishing yourself on LinkedIn,  growing your network and how to maximise your visibility at networking events. If you have any questions or would like specific advice relating to your profile then please book a free LinkedIn Audit. Share this guide with your network Share on facebook Facebook Share on twitter Twitter Share on linkedin LinkedIn Share on whatsapp WhatsApp Free Linkedin AuDIT Contents *Click any title below to skip to the relevant section* 1. Start by making sure that your basic info

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Bitesize Marketing Guides

Hand-picked training & resources to cover all areas of business including, digital marketing, SEO, website design, social media, networking & lead generation. Members can also get a free consultation and online marketing action plan.