Lockdown has caused months of uncertainty and anxiety for small business owners in London. Most don’t know how/if there business will recover, whilst others have been unaffected or even grown during the pandemic.
Confirmed speakers to discuss strategies to overcome Lockdown for SME’s
Zoe Angle www.angleglass.co.uk
Denise Quinlan https://insightfulimages.co/
Pauline Perves www.pleasanthomes.co.uk
Theo Ruby, www.theoruby.com
Power Hour 10 will be a panel discussion with 3 West London Based business owners, to share their success and failure with you.
We will dive into the steps they took to maintain normality and the outcome so that you can hopefully learn from their journey.
When lockdown started all my projects halted- I couldn’t meet people face-to-face or go into their homes and the glass supplier shut.
Once I had given myself time to take in the new situation. I started looking at different ways of doing things.
I saw on Instagram a scheme called ‘Artist Support Pledge’ which was set up by an artist in response to Covid-19. The scheme allowed artists to sell small pieces of work and once they had sold £1,000 of work the artist pledged to buy a piece of work off another artist for £200. I thought it was a great mutually supportive idea between an international community of artists.
It worked- not only did it give my business a quick injection of cash, more importantly, I felt real support from past customers, friends and business colleagues when I really needed it. A real positive step forward. This was this first time I had sold work directly through Instagram.
Later on, I was also approached to take part in a virtual craft fair, this was again a first for me. I was intrigued to see how it would work, so I said why not.
This all reinforced the importance of social media for publicising the business and made me explore different ways of selling my work.
I also made the most of my time by completing online courses so I could develop my marketing and social media skills.
So what I would take away from this experience would be to:
As an extrovert in the Myers-Briggs sense, I needed to connect with like-minded people.
While shielding, key things I did 4 keys things to address this.