It may seem like a minefield and “experts” can ask for thousands of pounds a month just to keep you visible on Google. We will teach you the basics of keyword research and planning so that you can manage your own SEO at a fraction of the cost from an agency.
In this session we will cover:
• Understanding what keywords are and how they help SEO
• How to perform simple keyword research
• Keyword Planning – Free tool and overview
• Using Google Analytics to find search terms
• The importance of Long-tail keywords
The main goal is to understand how to use keywords on your website to increase traffic and ROI.
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