“Content is King” is a term that is thrown around a lot and I’m sure you all know the importance of having regular, impactful content as part of your marketing strategy. However, most businesses create the occasional blog and schedule a few Facebook posts and hope for the best.

After going through the steps required to create a long-lasting content strategy, we will look at some real life examples and discuss best practice approaches that convert leads into customers.

In this session we will discuss:

• The types of content available and how to come up with new ideas
• Differences between content for your website and social media
• How to repurpose your content for maximum impact
• Optimising content for SEO to help drive new visitors to your website
• Updating content on a semi-regular basis to keep it working for you for years to come