How to create a brilliant website for your small business - WordPress vs. all in one build tools. 1

Why is it so important to have a website for your business?

Your website is your online storefront. Whatever it is you’re selling, it’s the first place your customers will go to check you out, so it’s essential to give your customers a great experience that draws them in and makes them want to buy. 

 

We’ve all been turned off by cluttered and confusing websites – which can do serious damage to any business and end up costing them money. That’s why it’s absolutely critical for any business to invest in creating a well planned and engaging website. 

 

An impactful business website needs to be thoughtfully designed for a great user experience and have strong and clear calls to action, that encourage users down the path to purchase. If it’s done right, your website will attract more customers, get them excited about your product/ service and help you sell more.

 

Common problems with business websites

Whether it’s a new start-up needing an online presence or an established business that needs to update or overhaul its existing site, businesses have so much to juggle day in day out, that their website management never gets the attention it deserves. However, getting an effective website up and running is one of the most important tasks for any business today, to help it achieve success.

 

Businesses also need to stay agile and respond quickly to their customer needs by making website changes on the fly. However one of the main problems they face is the technical nature of developing a website and having to always depend on their web developers.

 

The best way to go about creating your website

It’s absolutely vital to choose the right software and platform to build your website with. This is especially true when it comes to avoiding ongoing problems and the high cost associated with constantly updating your website to rank higher in Google searches.

 

Companies like Wix and Squarespace have become popular choices for small businesses by making it easy for non-techies to quickly create beautiful new websites – however based on our lengthy experience, we always recommend WordPress as the best option.

 

WordPress vs. other website builders

The main problem with other website builder tools is that you have to pay for every additional feature you add to your site, so in the longer term they can end up costing you more. On top of that – from a design perspective, you’re limited to their templates – giving you less choice in the look and feel of your website. 

 

Sites like Wix, Squarespace & Weebly are great for anyone that needs to quickly build a basic website over a weekend. However most of these businesses end up having to update their sites, which means having to rebuild it in WordPress or a similar open source platform. Doing it this way around can cost you so much more in the long run – in both time and money.

 

That’s why it’s much better to start with a website you can be proud of; one that’s quick, easy and affordable to update and has the ability to grow with your business – and that’s exactly where WordPress comes into its own. 

 

Why WordPress?

Because WordPress is an open source tool, it’s way more flexible – giving you complete control over your website design. It also allows you to make changes and add new features easily, whenever you want, without it costing the earth. WordPress allows you to create brilliant and impactful websites that can seamlessly grow with your business. 

 

You can start by keeping it simple and then use any number of amazing plugins to create a more exciting website. Even if your business needs something more complex like a transactional ecommerce site or a secure members area – WordPress can deliver.

 

WordPress also has a secret weapon!

Elementor (a WordPress page builder plugin) is an incredibly powerful and easy to use tool that can help you build a simple, flexible and professional website, which is easy to update and manage – without any technical knowledge. 

 

As a visual website builder, It gives you a massive number of design options and with over 5 million active users, it also comes with great customer support. We’re big fans of Elementor and have the skills to use all of its features to create amazing websites.

 

How can we help?

With our years of website development experience, we can build you a website worthy of your business. We’ll help you work out exactly what you need the website to achieve; develop it in a way that makes it very easy for you to make changes, and create a killer user experience, with stunning design and brilliant messaging – to create a website that helps your business prosper and grow.

 

Alongside website development, we offer a full range of Digital Marketing services, such as SEO, advertising and social media and we also have trusted partners who can help with your design and copywriting needs. 

 

One of our biggest strengths is that we can provide training to empower you and your team to tackle any marketing or website task moving forward, so you don’t have to rely on us.

 

Here at Theo Ruby, you get the expertise of a big digital agency with the passion, cost-effectiveness and the personal touch of a boutique agency.

If you’re thinking about a new website for your startup, updating your existing site, or need some digital marketing or training – get in touch on 07709 852364 / [email protected] or https://www.theoruby.com/hf-wordpress/ for a free demo site.

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